Haaland

There is no more relevant footballer in the world than Erling
Haaland. Aged just 23, he has many years ahead of him to continue
breaking goal-scoring records at the same ferocious speed that has
characterised his early career. He is a true one-off and a global
sensation. I was fortunate that through our deep ties in Norway,
Erling was contacted and encouraged to spend some time with me.
There are many people to thank that this collaboration finally took
place, none more so than his father, Alfie, who warmed to the idea
that we could take an image that would raise money for causes
close to their hearts in Norway.
We worked on a narrative that would embrace Erling’s physical
presence and distinctive Nordic look. It is difficult to think of
another sportsman in the world who could wear the Viking look
more naturally.
As we walked into the fjord that afternoon, I had my moment and the
light, as the low cloud cleared, was increasingly kind. Throughout
the shoot, Erling was fully engaged and charming to all. I am very
aware of the privilege bestowed upon me that Sunday in Oslo.