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Ferrari II

"In the 1950s, the Californian Dream made Route 66 the most famous road in the world. The route of flight for the American Middle Class, the stretch of road east of Amboy in the baking Californian desert showcases the Route 66 journey as it once was, with the iconic Roy’s Motel and Café serving as the one identifiable landmark in the desert. I worried how I could break new ground in Amboy because it has been well photographed. The challenge is not in getting there, but in transcending when one does. I called upon a Hong Kong friend who owns one of the most lauded and valuable collections of vintage cars in the world, who graciously offered up one his 1953 Ferrari 250 MM Vignale Spider. Its low windscreen allowed my lens direct access into the faces of the girl - the wonderful Daniela Braga - and the wolf. Playing on the metaphor that is Route 66, the goal of this shoot was to encapsulate the American Dream. We styled to the mid 1950s, and I told Daniela to exude a sense of positivity. She should look, as Nat King Cole suggested, that she was “Getting her Kicks on Route 66”. Hard not to in that Ferrari. I called upon a Hong Kong friend who is a passionate investor in vintage cars and owns one of the most lauded and valuable collections in the world. I explained the shoot concept and he graciously offered up one his most coveted treasures - the 1953 Ferrari 250 MM Vignale Spider. It was one of only 12 built in the world and when one comes up at auction, they sell for more than a London townhouse. His team was kind enough to transport this fabled Ferrari 1,000 miles across the country, but at least when they arrived, they understood the opportunity. It was going to be a trip well made.
The design of the Ferrari was perfect as its low windscreen allowed my lens direct access into the faces of the girl (the wonderful Daniela Braga) and the wolf. They could then hold centre stage and let all the other constituent parts play off each other.The goal of this shoot was to play on the metaphor that is Route 66. It encapsulates the American Dream, as it was the road of freedom and ambition. Go West, work hard, stay focused and enjoy the very best of lives.
We styled to the mid 1950s and I told Daniela to exude a sense of positivity. She should look, as Nat King Cole suggested, that she was “Getting her Kicks on Route 66”.Hard not to in that Ferrari."
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