I have sensed for some time that the art world is looking for more from photographers, which is why I spend less time than I used to working on encounters demanding literal documentation. It is a crowded space and every day sensational natural world images are garnered from around the planet from accomplished wildlife photographers. Andy Warhol once said that “art is what you can get away with”, and I do get his point. It is for the viewer to decide what is dull and generic, not the practitioner. These musings leant heavily on me as I deliberated what to do differently this time in Antarctica. Installation art interests me as a storyteller and the opportunities are limitless. We decided to bring some canvases down to Antarctica as they can be erected and taken down in 20 minutes without being invasive. This preconceived image is lifted by two factors that I could not have influenced. Firstly, the textural beauty of the Emperor penguin – she is so LA – and secondly the fact that the weather was tough. It just works. (For the avoidance of doubt, our installed art in Antarctica was erected on location under IATA guidelines and without the Emperor penguins anywhere near us).