Golf was first played on the links at St Andrews, Scotland, 600 years ago. It is unequivocally the home of golf and when the Royal and Ancient (R&A) had to choose a venue for the 150th British Open this July, there was never really a choice. It would be held at St Andrews. This small university town in Fife has always struck me as a place from which to tell a story because the golf course and the town merge harmoniously into one. My concept was to tell a period story and use the town and the historic buildings behind the 18th green as extra characters in a cinematic celebration of the most famous view in golf. I knew who my lead would be, the iconic Gary Player, nine times a Major winner and three times Open Champion. Whilst in his mid 80s, Gary is still a showman, with the looks and style to carry the photograph with ease. With the idea approved by St Andrews Links, we had great support from the R&A and many of their members were game enough to be styled in 1890s gear, with everybody playing their part in making a little bit of history.