Supporting Mental Health Awareness month this October, APOTHEM launches a limited edition collaboration with The Connor Brothers, in support of the mental health charity, Campaign Against Living Miserably (CALM).
Exclusive to Maddox Gallery, the collaboration includes a special series of 18 collectible mixed-media Hexagon Boxes, hand-painted by The Connor Brothers. The number of painted boxes symbolises the average number of suicides per day in the UK. Each limited-edition box includes a bottle of APOTHEM Supercharged DAY ORAL DROPS with 40% CBD, an extra-strength formulation only available in this collection. 100% of the proceeds will be donated to CALM.
Amelia Baerlein, APOTHEM co-founder and CEO comments: “Through APOTHEM, my co-founder Tony and I always wanted to make a difference by working with causes close to our heart. Recognising CALM and all the lifesaving work they do is important to me personally, having been affected by suicide at a young age. Sadly, 30 years ago conversations around mental health, especially with men, were not commonplace. Today, CALM is supporting more people than ever and I’m grateful to be in a position where we can do something to help raise awareness and vital funds.
Working with The Connor Brothers, who are both CALM ambassadors and friends, I hope the campaign’s thought-provoking artwork will help to support a wider movement towards the normalisation of talking about mental health and inspire positive change by encouraging people to celebrate their differences and be true to who they are.”
The Connor Brothers use art to challenge the boundaries between truth and fiction. Having recently launched their latest series True Fiction, their collaboration with APOTHEM showcases artwork featuring British model Pippa Melody.
"The artwork is from our new series, True Fiction, and the quote comes from a short story that Mike wrote. 'Call Me Anything But Ordinary' is about accepting ourselves and not conforming. It's about embracing our eccentricities and differences"
- The Connor Brothers.
The limited-edition collection features the iconic artwork on APOTHEM's signature DAY CBD ORAL DROPS box and a limited- edition sustainable TOTE BAG. 30% of all proceeds will be donated to CALM, to help fund their life-saving suicide prevention helpline.