Code Red

“By the 1970s, the Minturn not only attracted cowboys, builders and miners, but the new bohemian hipster crowd from over the hill.”

The railroad and mining community of Minturn - which dates to the 1880s - allows for some raw grit to saddle up to the shiny neighbouring resort town of Vail. The contrast between the two places is astonishingly stark, given that they are only three miles apart. Whilst Vail was styled by architects and designers on Alpine Bavaria, Minturn was styled by grizzly prospectors looking only as far as the next day.

Vail was built 80 years after Minturn and when the contractors finished a day’s shift, they would head west to the Minturn Saloon. It was the place to go and 60 years on, despite some remodelling and ownership changes, it remains exactly that.

All those who know Vail, know the Minturn Saloon. Rather like the Woody Creek Tavern in Aspen, it has fostered a strong patronage over the years and when the doors open at 3 pm, the bar fills at a speed to suggest that this is a special and loved destination. As always it is the people that make the places and this bar attracts a rich variety of clientele.

Part of the saloon’s appeal was that it was directly accessible by skis, by car, by foot and by horse and it therefore became something of a vortex at the end of the day. By the 1970s, the Minturn not only attracted cowboys, builders and miners, but the new bohemian hipster crowd from over the hill.

I am always drawn to the visual contrasts afforded to a filmmaker when a wild frontier destination is fused with glamour. This was the premise for this story. I saw a chance to play with the cold winter light that day and the result works pleasingly well in colour.

Alessandra Ambrosio is one of the leading models in the world and it was a pleasure to work with her. She certainly killed her look and showed why she is at the top of her game. We would also like to thank Austin Akers for the use of the beautiful 1956 Mercedes Benz 300 SL Gullwing.