There is no more relevant footballer in the world than Erling Haaland. Aged just 23, he has many years ahead of him to continue breaking goal-scoring records at the same ferocious speed that has characterised his early career. He is a true one-off and a global sensation. I was fortunate that through our deep ties in Norway, Erling was contacted and encouraged to spend some time with me. There are many people to thank that this collaboration finally took place, none more so than his father, Alfie, who warmed to the idea that we could take an image that would raise money for causes close to their hearts in Norway. We worked on a narrative that would embrace Erling’s physical presence and distinctive Nordic look. It is difficult to think of another sportsman in the world who could wear the Viking look more naturally. As we walked into the fjord that afternoon, I had my moment and the light, as the low cloud cleared, was increasingly kind. Throughout the shoot, Erling was fully engaged and charming to all. I am very aware of the privilege bestowed upon me that Sunday in Oslo.